Okay, let's get this straight right off the bat... We're a little bit scared of clowns. Perhaps it's the image of the ghoulish creature from Stephen King's 'It', or maybe the maniacal creation that was Heath Ledger's Joker in 'The Dark Knight'... they've never really sat well with us.
So to see one of our favourite pop gods slapping on the white face paint and slightly askew make-up is a little disconcerting to say the least.
And this is one unhappy clown.
But thankfully it's all in the name of art - and essentially what (we presume) Darren's trying to say with the video for his latest single 'Stupid Mistake' is that he's been a complete clown in letting a love he cherished just disappear, as he pouts and grimaces behind his freakish facade.
Another strong single choice from the 'Secret Codes & Battleships' set.