As fellow British boy band The Wanted tries to crack the US market, One Direction seems intent on taking over the rest of the world - especially here in Australia, where their single 'What Makes You Beautiful' and album 'Up All Night' are all over their respective top tens.
Over in their homeland, meantime, the band has just revealed the official video for single No.3 - 'One Thing'.
The cheeky fivesome take to the top of a double decker bus to weave their magic on an unsuspecting British motoring public and from the looks of some of the assembling crowds, it hasn't taken long for word to get out that they're cruising the streets.
There's an impromptu performance in Trafalgar Square which soon gets a little out of control and an 'elbow' dance that looks hammy and entirely laboured.
You gotta hand it to them, they make catchy pop and we can only see one direction for them for the forseeable future... and it ain't down.