The delightful Will Young had been dropping hints right, left and centre about what the video for his new single 'Come On' would entail, but it was soon sorted that it would be all about an homage to the globally recognised and most prestigious Crufts Dog Show.
Then earlier this month, he treated us to a gorgeous little acoustic version of the single in video form.
Now, however, the real thing is here in all its tail-wagging, barking, dribbling, drinking from the toilet bowl glory.
Will's got himself a dog, obviously - and unfortunately he's not particularly well behaved. So how is he meant to win the competition with a mischievous puppy?
There's a super-cute slice of footage with 'young Will' and 'young puppy' that might just turn the tide.