When you're selling as many albums around the world as Adele these days (even without anything visual to offer up), you really don't need to get out and about to shoot video clips.
But it appears that with her international megahit 'Someone Like You' teetering on the brink of more No.1 success over in the US, Adele has debuted the long-awaited video for the single in the hope of getting it back across the line.
And given it's been online for all of 24 hours and it's already clocked up more than a million views, we'd say she and her people made just the right move.
Thankfully cameras were around recently when the singer went out for a little stroll in the middle of Paris.
Also thankfully, the producers and directors made sure that the clip was elegant, understated and let the song do the talking.
Paris is a beautiful town - a perfect complement, then, to a beautiful song.