We gave you a little heads-up on the new single for Sydney outfit Bright Young Things a couple of weeks back. A heady mixture of right-on-the-money electro pop and the oh-so-80s new romantic vocals provided by band frontman AJ Dyce.
A curious blend on paper, yes, but it works so well in practice.
The clip is now out and about - and they've obviously decided that it's a perfect day to pop down to the beach, where we see families playing, the boys enjoying a quiet moment at a caf and meandering through a derelict building.
Sure, we don't quite know what it means, but that's art, isn't it?