To be completely and totally honest, we didn't think too much of 'Run The World (Girls)' when we first heard it. Its bursts of percussion without much of a melody obviously got lost on us - as it appeared to with the rest of the record buying public. At this stage, the single has yet to make it into the top ten on the ARIA singles chart and this week slumped to a worrying No.42 after just four weeks in.
But B's live performances of the track over the past week - at the Billboard Awards and again at the first of Oprah's finale shows - have greatly impressed. Nay, they have been breathtakingly spectacular. It's in these live performances that 'Run The World (Girls)' seems to have taken on a life of its own.
It can't be just us thinking this either - because as of 3pm today, the track has leapt into the top ten on the iTunes singles chart and may very well find a home there over the next few days, increasing the likelihood of a significant chart jump come this weekend.
But with the first single stalling, camp Beyonce has decided to release another track in the lead-up to the release of her new album '4'. Entitled '1+1' (cover image pictured), the track, a ballad, has been released to Australian iTunes today.
Also available is a full tracklisting (and pre-order) of the album, which shows '1+1' as the lead track, while 'Run The World (Girls)' is tucked all the way back in the last spot.
'4' is released in Australia on Friday June 24.