Credit where it's due, the team at Sony Music Australia has never wavered in their quest to make Mike Posner's 'Cooler Than Me' a massive smash in this country - and their persistence has most definitely paid off.
So much so that to capitalise on the single's top five success, they've this afternoon announced that the US star will head to Australia later this month for promotional opportunities - and for a live appearance on The X Factor.
He'll spend an entire week on the ground in total from Friday October 29, with media commitments slated in both Sydney and Melbourne. He's also set to hit the X Factor stage on Monday November 01 to perform his hit single.
Mike will then return to our shores early in the new year to perform as part of the 2011 Good Vibrations line-up.